According to Adweek. The 2008 Honda Civic will have a branded widget that includes new videos from Sony BMG artist such as Christina Aguilera, Dido, and Alicia Keys ( aren’t these all the same artist?). Good for Sony to get that alternate revenue stream. You can’t be mad at that. But if the Honda Civic is trying to add some hip factor to their product why wouldn’t they take it to the streets? Like Scion? It seems this partnership is Honda saying they want to be hip and then not doing any research as to what that is. Avril Lavigne video’s on a site will not make me or anyone want a Honda Civic any more unless I wanted the damn car to begin with. They are popular cars, are they not? It seems they could a have been a bit more creative in selecting the type of marketing and promotion. And more daring with the type of artist.
However, I do imagine driving the 2008 Honda Civic to be the automotive equivalent to one of the Gray’s Anatomy montage’s.
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didyouhearthat: Santogold “Lights Out” (Budlite Remix)
Damn, in keeping with my Santi Love let’s all be impressed by her confidence to keep this remix off her record and give it to www.budlitetime.com! This track is banging! And now I’m thinking about buying Bud Lite. So mission accomplished. I have been target marketed.
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