
It’s not particularly a secret. In fact every artist and producer knows about it. Most every artist uses it. And some artist try to shine a spotlight on what has become known in the industry as the “Cher” effect. This week in the New Yorker Sasha Fere Jones breaks down exactly what the digital audio tool Auto Tune actually does. He also touches upon why it has gone from a helpful tool in producers tool box to exhibit “A” entered in to evidence as to why contemporary pop music ( including all your radio friendly hip hop) continues to suck.
Maybe there should be better performances from artist the shouldn’t need that much correcting. And maybe if you are going for effecting your vocal sound artist/producers/radio/labels should look elsewhere for inspiration besides a 10 year old pop track from an cougar with her ass hanging out straddling a war ship. ( We seriously do like that song though).
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Audio
Listen to New – Little Dragon – “Nightlife”
The new hot collaborators are P.S 22 Chorus from Staten Island. Gotta get me one. P.S 20 What’s Up??!? I can’t hear you.
Check out Little Dragon and P.S 22 do fully cute version of “Twice”
And then check out “Nightlife” from the new lp here
Tour dates and Ritual Union track listing below. Out July 12 via Peacefrog/EMI
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