Here it is. This track “All Summer” by Kid Cudi, Best Coast and Rostam Batmangli ( from Vampire Weekend and rapidly become one of my favorite names) was created for and available on the Converse website. Is brand sponsored music the only outlet for new music? Are major brands now leading tastemakers for what would traditionally be considered underground music? Lest us not forget that Levis is at present in the middle of their Pioneer Sessions which has some pretty notable and underground artist doing their favorite covers that you would not hear anywhere else. Its safe to say a indie label would not have the capital to fund such a project and a major label would not have fortitude to do such.
David Letterman’s Late Night booker has a who’s who of hipster world on CBS the old people network. And Jimmy Fallon’s show ( Isn’t that called Late Night also?) has the Roots as a house band which automatically lends legitimacy to any guest
Point is weren’t these the very outlets that used to be “raged against”?
One Comment
nice, Brian.