It’s not particularly a secret. In fact every artist and producer knows about it. Most every artist uses it. And some artist try to shine a spotlight on what has become known in the industry as the “Cher” effect. This week in the New Yorker Sasha Fere Jones breaks down exactly what the digital audio tool Auto Tune actually does. He also touches upon why it has gone from a helpful tool in producers tool box to exhibit “A” entered in to evidence as to why contemporary pop music ( including all your radio friendly hip hop) continues to suck.
Maybe there should be better performances from artist the shouldn’t need that much correcting. And maybe if you are going for effecting your vocal sound artist/producers/radio/labels should look elsewhere for inspiration besides a 10 year old pop track from an cougar with her ass hanging out straddling a war ship. ( We seriously do like that song though).
Other guilty parties included but not limited to:
Madonna
Ashlee Simpson
Janet Jackson
T-Pain
Who else? Help me out.
2 Comments
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